Ray Ray’s Diner
Brand Identity
Advertising
Print Media
Marketing
Packaging
Pattern Design
The Brief
The brief was to create dine in and takeaway menus that continued the branding of the logo giving the americanised diner feel to the customer but without losing integrity of design.
Design Outcomes
Inspiration for Ray Ray’s was drawn from iconic American diner icons and pattern design to bring a modern touch to a vintage idea without losing identity in the process. Simplistic line drawings don’t distract from an already busy logo but compliment the vibe of this eatery.