The Brief

Wallace Carpentry + Concrete are two brothers - one a carpenter and one a concreter who joined forces to create a business. They also purchased a Fair Dinkum Sheds franchise known as Sheds Across Australia which is now part of their business.

Design Outcomes

Branding for the boys was inspired by the joining of their two professions to come together as one, somewhat like when you join cabinetry together. Wanting to step away from the typical trade colour schemes we opted for a bright orange and grey. Orange able to lend itself to hi-vis on worksites where needed and yet still on brand. The Sheds Across Australia Logo was created like a sub logo using the same fonts and colouring so they could be easily used together.