The Brief

The Happy Bucket is a sensory bin brand who sell creative sensory buckets locally, to retailers, markets and online. Create a bright and fun logo that will appeal to both adults and children alike.

Design Outcomes

A simple type based logo enables ease of transition across multiple forms of digital and print media. The bucket icon spilling with ‘fun’ reiterates the name of the business and what it is about. The bold and playful colour palette appeals to an audience of all ages yet the imagery used depicts the target demographic of the business being children. Matte finishes applied to the products give a premium look and feel.